KATHLEEN A. SMITH

Manages marketing for nationwide boutique event technology integrator that specializes in providing exceptionally high levels of service while keeping our clients relevant with leading edge event technologies. Clients include Fortune 500 members and industry leaders across high tech, IT, education, medical and consumer products.

Responsible for brand management and strategy, web presence management and design (etechEvents.com), planning and executing campaigns and product launches, managing the company's social media platforms, interfacing with professional organizations, organizing trade show presence/booth and collateral design, writing and distributing press releases through wire services, redesigning sell sheets and other general marketing collateral, copywriting and designing targeted collateral, strategizing, creating design for and executing direct mail campaigns, executing Google AdWords campaigns, media planning/buying

Responsible for brand management and strategy, web presence management and design (WorkableSolutions.com, WorkableExchange.com, TheNewBroker.com), planning and executing campaigns and product launches, managing the company's social media platforms, interfacing with professional organizations, organizing trade show presence/booth and collateral design, writing and distributing press releases through wire services, redesigning sell sheets and other general marketing collateral, copywriting and designing targeted collateral, strategizing, creating design for and executing direct mail campaigns, executing Google AdWords campaigns, media planning/buying

Providing creative marketing direction for special projects including the total redesign of stetson.edu, liasing with the Admissions office to provide e-marketing and redesign of Admissions website, overseeing the creation of a complete video/flash component for special use on the IT website, writing and editing marketing material and website content, designing graphics for the website redesign, and providing ongoing marketing communication support for the department